A Sour Patch Kids breakfast cereal has launched in the US. Confectionery giant Mondelez and Consumer Brands partnered to release the cereal inspired by the popular candy with the same name. The cereal has a sour coating with a sweet finish.
“We are excited to introduce fans to a new first-of-its-kind cereal, one that they never dreamed was possible,” said Roxanne Bernstein, chief marketing officer at Post Consumer Brands.
