Venturing To The Freezer Aisle

Kraft

KRAFT Mac & Cheese announced the brand’s first venture into the freezer section for its Deluxe offering, now rolling out in major retailers nationwide in the U.S.A. 

KRAFT Mac & Cheese Deluxe Frozen is a single-serve meal in two mouthwatering flavours, Original Cheddar and Four Cheese. The products feature perfectly cooked macaroni pasta covered in a creamy, homestyle cheese sauce and topped with real cheddar cheese.

As the makers of America’s favourite comfort food, KRAFT Mac & Cheese responds to fans’ evolving needs and preferences with a delicious and ultra-comforting new frozen option. Deluxe Frozen requires minimal prep, cooking time, and clean-up while maintaining the KRAFT quality and taste.

“At KRAFT Mac & Cheese, we believe in the positive power of comfort,” said Rachel Drof, Director of Brand Communications KRAFT Mac & Cheese. 

“As we look to create new offerings, we lead with comfort as our north star. With the new Deluxe Frozen offering, we are excited to invite our busy fans to a Deluxified experience and to take their comfort to the next level.”