USA | Grocery Outlet Holding Corp. announced the appointment of Jason Potter as the Company’s President and Chief Executive Officer.
Potter will also join the Company’s Board of Directors, bringing over 30 years of grocery retail experience and a track record of driving earnings growth and shareholder value.
He joined Grocery Outlet from The Fresh Market, a specialty grocery retailer of fresh, gourmet food and prepared meals, where he has served as CEO and a board member since March 2020.
During his tenure, Potter led the successful transformation of that business, driving an award-winning customer experience and strong earnings growth.
Before this, Potter spent 26 years with Sobeys, Inc., a national grocery retailer in Canada, overseeing a store base of over 1,500 stores under several banners with more than USD 12 billion in revenues.
He served in various operational and leadership roles, including Executive Vice President of Operations, President of Sobeys West, President of Sobeys Atlantic, and President of Multi-Format Operations.
A merchant at heart, Potter has brought passion and energy to Grocery Outlet as the Company prepares for its next growth phase.
“I could not be more excited to join Grocery Outlet. With a clear mission of saving people money and a unique model that combines national buying power with local independent operators for the ultimate treasure hunt shopping experience, Grocery Outlet is a differentiated concept with a tremendous growth opportunity,” said Potter.
“I understand what it takes to lead and scale this business and look forward to working with the team and our local independent operators to reach Grocery Outlet’s full potential.”
Potter will succeed Eric J. Lindberg, Jr., who has served as Interim President and Chief Executive Officer since October 2024. Lindberg also served as board chairman and has continued in that capacity after Potter joined the company.
Lindberg will work closely with Potter over a transition period, including meeting independent operators and key suppliers and integrating him into the unique culture of the business.
“On behalf of the Board, we are thrilled to have Jason lead Grocery Outlet’s next chapter of continued growth and success,” said Lindberg.
“In addition to his deep experience in growing and scaling successful grocery models, Jason’s vision, values and hands-on leadership style align well with our goals and culture. His passion and drive will prove to be an excellent fit here at Grocery Outlet. I am confident Jason is going to be a fantastic leader with our team and independent operators, and I welcome him warmly to the Grocery Outlet family.”
Based in Emeryville, California, Grocery Outlet is a high-growth, extreme-value retailer of quality, name-brand consumables and fresh products sold primarily through a network of independently operated stores.
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