USA | The Hershey Company has closed its acquisition of LesserEvil.
This acquisition expands the variety of snacking choices Hershey can offer consumers, adding a high-growth brand that complements the company's existing portfolio and brings additional manufacturing capacity.
LesserEvil is a cross-category snack brand known for its use of organic ingredients and interesting, bold flavours. Its product line includes organic popcorn and puffs crafted with premium ingredients, including organic, unrefined, extra virgin oils. Its snacks are categorised as USDA Organic and non-GMO and are produced without artificial dyes and preservatives.
"The addition of LesserEvil expands our portfolio of loved brands to meet growing consumer needs and occasions," said Kirk Tanner, President and CEO, The Hershey Company.
"Through strategic investments and product innovation, we're delivering more of what consumers want in their lives, from better-for-you options to indulgent treats. Building on our 130-year legacy, we're charting the next generation of growth to lead the future of snacking."
LesserEvil complements Hershey's long-established confection brands, such as Hershey's, Reese's, and Jolly Ranchers, as well as its growing salty snack brands, including SkinnyPop, Dot's Homestyle Pretzels, and Pirate's Booty.
Specifically, the company's growing salty portfolio showcases its strategic discipline in selecting investments that offer newness and generate excitement in categories with untapped potential. In 2024, the salty portfolio grew 1.5 times faster than it had over the previous three years.
"At LesserEvil, our mission has always been to create delicious, organic snacks that inspire mindful snacking," said Charles Cortistine, Chief Executive Officer, LesserEvil.
"We're excited to join Hershey, a company aligned with our values and our commitment to quality and community. This partnership will empower us to grow our vibrant culture, expand our reach to new consumers, and make an even greater impact together."
The LesserEvil leadership team will remain with the company to continue to drive its innovative commercial model, speed-to-market capabilities, and manufacturing operations.
The combined teams will focus on delivering category-leading growth and providing elevated category insights to deliver the right products, in the right places, and at the right time for consumers.
The acquisition will also prioritise the continued production of LesserEvil products with the same high-quality organic ingredients consumers have come to love and trust.
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