AUSTRALIA | IGA has announced it is joining forces with a powerful nationwide movement, The Great Unwaste, developed by End Food Waste Australia.
The partnership aimed to encourage Australian households to make small but significant changes that help shoppers drastically reduce food waste, save money, and create a sustainable future for the nation.
Australians overwhelmingly acknowledge a shared responsibility for food waste, but believe supermarkets, restaurants and governments could be doing more, which is why Metcash jumped at the opportunity for IGA to be the first supermarket to partner with the initiative to help drive positive change.
Research from The Great Unwaste campaigns recently released the Insight Report showed that 72 percent of Australians want to reduce the amount of food they waste at home.
Starting this month, selected Black & Gold and Community Co products will feature a new addition to their packaging – a Great Unwaste “Unwaste Me" stamp.
Featuring quick prompts and tips on how to maximise the benefits of the products, a QR code will also direct shoppers to recipes and information on how they can contribute to reducing household food waste and save on their weekly grocery shopping.
Some of the first products that are hitting IGA shelves with the new tags are: Black & Gold Cheese Slices, Black & Gold Tasty Cheese 1kg, various Community Co Salad Bags and Kits, Community Co Turkish Rolls, and Community Co Frozen Fruits, with many more set to come as the partnership progresses.
“We’re incredibly excited about our partnership with The Great Unwaste. This represents an opportunity for us to help drive positive change when it comes to reducing food waste in Australia and helps our shoppers save by making the most of what’s in their fridge or pantry," said Estella Young, Executive General Manager of Merchandise, Metcash Food.
"Our Black & Gold and Community Co ranges include household staple products that offer great quality and value, and now with the launch of Unwaste Me stamps on select products, we’re hoping that we’re able to support our shoppers to do their part in cutting food waste, whilst making the most out of their grocery budget and shop.”
This new rollout will help Metcash support The Great Unwaste in championing impactful yet straightforward ways to reduce food waste.
Over the course of the partnership, more IGA Private Label brands will receive packaging updates with The Great Unwaste ‘Unwaste Me’ stamp, and further initiatives will launch to engage shoppers in smart, sustainable food behaviours – from leftovers inspiration to smarter fridge storage and flexible planning tips.
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