Aldi has stepped up for cost-conscious consumers with a budgeting advice hub on its website in the UK. The page is titled ‘Amazing Savings’ and offers hints, tips, shopping hacks and budget friendly-recipes, including £1 meal ideas.
The page is part of the supermarket's initiative to combat the cost-of-living crisis and follows the launch of its Emergency Winter Foodbank Fund. On top of the normal donations, the fund gave an additional £250,000 to those in need.
“Amid budget pressures due to the current cost of living, we know that things are becoming much more difficult for UK households. That’s why we are more committed than ever to offering the lowest prices while also doing whatever we can to further support customers,” said Richard Thornton, Communications Director at Aldi UK.
“The aim of the hub is to provide customers with tips and information to keep costs low, as well as inspiration for ways to make budgets stretch further. We know that the times ahead will be challenging, but we’re here to help people always find the lowest prices when they shop with us.”
