Budweiser, of AB InBev, is now brewed using 100 percent renewable electricity in Canada following an agreement with Direct Energy. AB InBev aims to brew all Budweiser globally with 100 percent renewable electricity by 2025.
In Canada, Budweiser is licensed and produced by AB InBev-owned Labatt Breweries. Todd Allen, Labatta Breweries of Canada’s vice president of marketing, said, “Through this initiative, we can make sure that every watt we use to brew Budweiser helps green Canada’s electricity grid and contributes to our long-term business stability.” AB InBev also aims to make all of their packaging 100 percent recyclable by 2025.