The growing number of Australians looking to reduce their meat intake have yet another reason to shop at Coles following the launch of Nature’s Kitchen – a new range of 20 products that encompasses everything from ready-made Tikka Masala to marinated tempeh and meat-free sausages.

Packed with flavour, the Nature’s Kitchen range is Coles’ latest innovation to cater to the surge in demand for alternative proteins, as a growing number of ‘flexitarian’ shoppers add meat-free meals to their weekly menu.

Priced from just $2.50, the range includes 16 new ingredients designed to inspire creative at-home cooking, from flavoured tofu and organic yellow curry tempeh to meat-free chicken style tenders and beef-style burgers.

The range also features four convenience meals aimed at customers who don’t have time to cook from scratch or want a healthier alternative to takeaway, including a Mediterranean Style Vegetable Lasagne and 3 Bean Meat-Free Balls and Penne.

Donovan Kensley, Coles category manager for chilled health foods, said demand from shoppers for plant-based meals is booming.

“We know that our customers are now looking for vegan, vegetarian and meat-free options more often than ever before. This new range aims to provide them with these in a way that is convenient, affordable and importantly, delicious,” said Kensley.

“Aussies of all ages, shapes and sizes are adopting a plant-based lifestyle as they become more aware the positive impact plant-based foods have on their health.”

Nature's Kitchen plant-based eats