Corona beer is piloting a new six-pack packaging format made from plant-based biodegradable fibres. The new six-pack design is made using a photodegradable form of polyethene which can break down into organic matter that is not harmful to wildlife.
The move is part of the company’s commitment to not-for-profit Parley for the Oceans. Evan Ellman, Corona Better World Director, said: “The beach is an important part of Corona’s DNA and we have been working with Parley to address the issue on the frontlines where plastic is physically accumulating. We also recognise the influence a global brand like Corona can have on the industry, and with the support of Parley, are pursuing scalable solutions like plastic-free six-pack rings that can become a new standard to avoid plastic for good.”
Corona plans to test the packaging in Tulum, Mexico early next year with plans for the new packaging to hit the UK later in 2019.
