Deliveroo has opened its very first physical store, Deliveroo Hop, in a partnership with Morrisons. The store located on New Oxford Street in London will allow customers to order on digital kiosks or the app and serves as a collection point for staple groceries.
The store offers a range of 1,750 grocery items from Morrisons ‘Ready to Eat’ and ‘The Best’ ranges, alongside other staples, snacks and dinner ingredients. There are 19 dedicated staff members for fulfilling orders.
“Our New Oxford Street store promises a new way to shop for Deliveroo customers, giving them even greater flexibility and choice and should help boost the local area, with nearly two-thirds of shoppers saying they will visit other nearby shops as they come to shop with Deliveroo,” said Eric French, COO at Deliveroo.
Deliveroo has found that nearly a quarter of Londoners use rapid grocery services once a week. The Hop grocery service launched in September last year and now operates in 16 sites across UK, France, Italy, Hong Kong and the UAE.
The launch of Deliveroo Hop’s first bricks-and-mortar store represents another key moment in our partnership. The store will not only offer customers a wide choice of groceries from Morrisons but also a variety of ways to shop for them,” said Hannah Horsfall, head of wholesale at Morrisons.
