Cameron Gordon is Partner and Head of Client Growth at Incite. Headquartered in Singapore and Indonesia, Incite supports global food and beverage brands to enter and grow export markets across Southeast and North Asia.
Incite's portfolio of clients is primarily made up of Australian, New Zealand, and UK food and beverage brands wanting to grow their export businesses to Singapore, Malaysia, Thailand, the Philippines, Indonesia, Hong Kong, Taiwan, and South Korea," said Gordon.
Incite provides market analysis services to its clients, supporting their brands to understand their category using competitor analysis, supply chain margin analysis, advising on target grocery distribution channels, and the investment required for clients to enter retail channels in target export markets.
Going in eyes wide open makes all the difference.
Gordon continued that Incite's core function was to broker distribution for its client brands across these growth export markets. This entails engaging with the most substantial potential in-market importers and distributors on behalf of its clients to appoint the best-fit distribution partner in each market.
Cameron Gordon
From there, it's about account management, which includes supporting appointed distributors to get the best out of the partnership. Incite has a marketing team based in Asia provides a wide range of localised in-market digital marketing services to clients for specific markets.
Currently, Incite works with New Zealand export brands, including Cookie Time, Ingham, Dairyworks, Pitango and Vitaco, and previously the company had worked with Fonterra.
"We're excited about opening export markets for new clients Avalanche and Forty Thieves."
Read the article in the e-magazine below, on page 36.
