For the fifth year, ALDI, one of America's fastest-growing grocers, released its annual Fan Favourites survey and asked customers to share which products hold the top spot in their hearts and carts. The survey reveals the country's 13 most popular ALDI products and emerging grocery trends reshaping how ALDI fans shop.
"Our loyal shoppers are always vocal about their love for ALDI products, and over 70,000 of them sang praises in this year's Fan Favourites survey," said Scott Patton, Vice President of National Buying.
"Their feedback is invaluable, which is why we were excited to introduce new survey categories inspired by our fans' interests, including 'TikTok Made Me Buy It', among others."
2023 ALDI Fan Favourites include Friendly Farms Cottage Cheese, Friendly Farms Low Sugar Greek Yogurt, Mama Cozzi's Pizza Kitchen Take and Bake Deli Pizza, Happy Farms String Cheese, avocados, Simply Nature Avocado Oil, Kirkwood Fresh Chicken, Clancy's Kettle Chips, Fresh Atlantic Salmon with Mediterranean Herb, Belletti Sparkling Moscato Rose, Emporium Selection Fresh Mozzarella, Specially Selected Ice Cream, Specially Selected Vinaigrette Dressings.
Friendly Farms Cottage Cheese and Low Sugar Greek yoghurt took the number one spot in their respective categories after the cottage cheese and yoghurt cluster trends on the social media platform TikTok. Cottage cheese sales at ALDI spiked more than 14 percent during this protein powerhouse's viral TikTok run.
Dairy was this year's dark horse, taking the top spot in five of 13 categories, including Happy Farms String Cheese, the highest-voted item in the survey.
Meanwhile, Quick meal solutions continue to reign supreme, as long-time winner Mama Cozzi's Pizza Kitchen Take and Bake Deli Pizza was voted as third most popular overall product in the survey and a five-peat Fan Favourite category winner every year since the survey launched in 2019.
Finally, avocados had a major comeback this year as a double winner. It reclaimed its 2020 ranking as the top produce pick and won avocado oil in the 'Lighter Side' category.
