Keith Louie

The relationship between Australian farmers and supermarkets is far from idyllic.

Following a successful debut in Victoria, online-only supermarket The General Store has just started operating in New South Wales with an initial offering of 4,000 grocery brands, mainly Australian-grown and Australian-made. Developed by the team behind Aussie Farmers Direct, the store promises low prices and specials.

“In The General Store, we will look wherever possible to support Australian food and grocery manufacturers, and we’ll also donate 10 percent of the profits from imported products to the Aussie Farmers Foundation, which supports charities and grassroots community groups making a real difference in rural Australia,” said Keith Louie, CEO of Aussie Farmers Direct.