Originally a biennial show, FHA Food & Beverage (Asia's leading food and beverage trade show) is not set to take place annually alongside ProWine! Singapore. The change is driven by the industry's strong demand for a quality annual sourcing platform in Asia and Informa Markets’ commitment to creating value for its customers.
The change is effective immediately, with the show to be held from the 25 to 28 of April at the Singapore EXPO every year.
“We realise the need to embrace the new normal within the F&B industry. By pivoting FHA-Food & Beverage to an annual platform, we can better cater to industry professionals who need a year-round solution to meet a larger audience in the fast-changing industry. It is a very exciting development, and we look forward to working closely with our partners and customers as FHA – Food & Beverage evolves into its new calendar cycle,” said Ms Janice Lee, Event Director, Hospitality, Food & Beverage - Hong Kong & Singapore, Informa Markets.
"The co-location of the fairs is ideal and offers the Southeast Asian market a complete range of top-quality products. We are sure that also the wine and spirits industry will welcome the new rotation”, said Michael Degen, Executive Director, Messe Düsseldorf.
"We are certain that the food and beverage industry, both local and abroad, will benefit from the rich discussions and vibrant connections made annually during FHA – Food & Beverage,” said Mr Poh Chi Chuan, Executive Director, Exhibitions & Conferences, Singapore Tourism Board.