This fall season for the USA, Cheetos Mac' N Cheese wants to help customers make a bold statement from the dinner plate to the wardrobe. Introducing the Cheetos Mac' N Cheese x Coral Castillo MAC'ramé Collection, a unique collaboration with fashion designer, macramé artist and creative director Coral Castillo. Featuring sneakers and a waist bag, this collection combines the bold, distinct flavour of Cheetos Mac' N Cheese and Coral Castillo's captivating take on macramé to help elevate customers' wardrobes with one-of-a-kind statement pieces.
From the macramé designs reminiscent of its spiral noodles to the vibrant colourways, the MAC'ramé Collection highlights some qualities that make Cheetos Mac' N Cheese a tasty and exciting choice over customers' typical mac and cheese. The fusion of Cheetos' flavour and Castillo's dramatic aesthetic add an unexpected swagger to two staple pieces while being fun and functional.
"Being in fashion requires customers to be bold and break the rules a little, so it was refreshing to work with a brand like Cheetos Mac' N Cheese that embraces that," said Castillo.
"I drew inspiration from the vibrant and bold brand flavours and gave them a macramé interpretation, which was fun and challenging because this was my first time designing shoes. Luckily, I'm no stranger to fashion challenges and was ready for this new adventure. I'm proud of this collaboration and can't wait to see people wearing these pieces."
Bold right out of the box, the Cheetos Mac' N Cheese MAC'ramé Collection items come in three colourways, orange, green and red, inspired by Cheetos Mac' N Cheese Bold and Cheesy, Cheesy Jalapeño, and FLAMIN' HOT flavours.
The MAC-Top Sneakers are designed as a fun twist on one of Chester Cheetah's signature apparel pieces. The MAC-Tops are fitted with Castillo's handmade macramé designs and lined with cheetah print on the insole and shoe tongue. Fans can show their love of Cheetos Mac' N Cheese with every step they take in these sneakers, which include a custom orange outsole with the Cheetos logo and spiral noodle shapes.
The Fanny MAC features a corkscrew noodle zipper, smooth cheetah print lining, and an adjustable faux leather strap with handmade macramé details. The Fanny MAC is also designed to fit a 5.9 oz box of Cheetos Mac' N Cheese to help customers take their favourite Mac anywhere.
"The Cheetos Mac' N Cheese x Coral Castillo MAC'rame Collection embodies how we would like to shake up this comfort category in a bold way that is distinctly Cheetos," said Kristin Kroepfl, Vice President and Chief Marketing Officer of Quaker Foods North America at PepsiCo.
"This collaboration celebrates stepping outside customers' comfort zone, and we could not have found a better creative partner than Coral to bring this to life."
To get these limited-edition Cheetos Mac' N Cheese MAC'ramé Collection items, fans can enter for a chance to win by visiting CheetosMacrame.com from August 9, 2023, through September 8, 2023. Thirty lucky people will be selected randomly to receive a pair of MAC-Tops, and 15 will be selected randomly to receive a Fanny MAC.