Among the special events, lectures and workshops planned for this year’s ISM, a particular focus will be placed on a supporting programme spanning from the production to marketing of sweets and snacks.
The trade fair, scheduled in Cologne, Germany, from 29 January to 1 February, will help exhibitors and visitors to get the grasps with the current product and consumer trends within the sweets and snack market, including innovative ingredients and new marketing platforms.
Content marketing, storytelling and consumer behaviour in the digital era will be hot topics of debate, looking at what companies can learn from successful players like Amazon, with particular reference to the online retail trade landscape.
For an overview of the complete programme, visit www.ism-cologne.com.
