PROPER Snacks, a UK Producer of popcorn and chips, unveiled a giant human claw machine in a marketing campaign over the weekend between 28 to 29 October. The Proper Dropper saw customers lifted and dunked into 16,000 bags of snacks in Ely’s Yard in London.
PROPER Snacks co-founder Cassandra Stavrou said the human claw aligned perfectly with the brand image - bringing fun and energy to the everyday. Customers who visited the pop-up spun a prize wheel and had one in eight chances to play the claw.
“PROPER is a brand that has always been about bringing fun and creativity to the every day. So, we decided to turn up and give the public something unforgettable," said Cassandra Stavrou, co-founder of PROPER Snacks.
“Whether it's building a giant popcorn cement mixer or wallpapering London in popcorn pattern, we’ve always done this the ‘PROPER way’. The human claw goes right to the heart of our brand – another moment where we totally reimagine a childhood arcade game, and stop people in their tracks with our creative ambition. We’re so excited to bring the Human Claw to life this Autumn.”
Image: Jonathan Hordle/PA Wire
