Carrefour and Nestlé announced that they are joining forces to help parents get their children to adopt a healthier and more sustainable diet, promoting daily consumption of fruits and vegetables. To that end, the two companies have launched the 'Adopt a Fruit, Adopt a Vegetable' initiative. This initiative falls under the banner of the broader Nestlé for Healthier Kids and Carrefour Act for Food initiatives, each launched worldwide in 2018.
Launching in Carrefour's stores, the initiative offers parents and their children free fruits and vegetables, alongside recipes providing inspiration and cooking guidance. The initiative also promotes healthier products that contain whole grain, less sugar and salt, as well as organic and plant-based products. The initiative will be launched across all Carrefour hypermarkets in France effective today, before being implemented in Argentina and Italy, as well as in other key markets for the two companies.
"Our commitment to the healthy development of children goes back to the founding of Nestlé. In May 2018, we took our commitment to the next level with the global launch of Nestlé for Healthier Kids. We believe we have an important role to play in helping parents promote healthier habits. In 2019 alone, we launched more than 1 300 food and beverage products designed to meet children’s specific nutritional needs. The partnership with Carrefour will allow us to build greater awareness on the importance of eating varied and healthy meals – ones that include, among other things, more fruits and vegetables. It also offers helpful tools to support parents," said Nestlé CEO Mark Schneider.