INNOVATION IS A CROWD-PULLER

Nearly 38,000 trade buyers from more than 140 countries attended the latest ISM, the trade fair for sweets and snacks held in Cologne from 29 January to 1 February 2017.

Several hundred trade visitors took part in the voting for the top innovations again this year, choosing from 220 entries. The winners of the ISM New Product Showcase were the Bad Luck Cookie by Hamburg-based company Pechkeks GmbH, Organic Veggie Box by my ChipsBox GmbH and Pralibel Dômes by Pralibel NV.

In contrast to its counterpart, the fortune cookie, The Bad Luck Cookie doesn’t offer comfort nor does it predict strokes of good fortune. Instead, its messages are ‘blunt, honest and direct,’ which makes this pitch-black cookie ideal for people who don’t take themselves too seriously.

Organic, vegan and gluten-free, the ‘Organic Veggie Box’ contains a combination of three crispy, natural and air-dried vegetable crisps, packed inside an elegant and compact box. The third place went to Belgian-based ‘Pralibel Dômes’, a noble mixture of filled chocolates coming in an elegantly-designed box.

Additionally, the ISM Packaging Award was also presented for the first time, and the winner was the Barbecue Marshmallow Grill Bag by tri d’Aix GmbH. Designed for real barbeque lovers, the packaging looks like a bag of barbeque charcoal, with a window offering a sneak-peek of its content.