Loblaws supermarket has made a new pledge to provide one billion pounds (nearly 500,000 tonnes) of food to Canadians in need by 2028. In Canada, food insecurity is currently up 35 percent since 2019, while food loss and food waste represents nearly 60 percent of the industry's environmental footprint.
“Our Feed More Families pledge builds from our work to advance social equity and fight climate change — inspired specifically by our progress on community-level food donations and eliminating food waste. The commitment to 1 billion pounds will require contributions from across our store network and will help strengthen the capabilities of food charities at a local level,” said Galen Weston, President and Chairman, Loblaw Companies Limited.
To kick off the pledge, Loblaw provided five grants totalling $200,000 to foodbanks across Canada and generated $25,000 in donations from shoppers, alongside a $350,000 donation from the company for #GivingTuesday. The supermarkets are also in the middle of their annual nationwide food drive.
