Koelnmesse and Fiere di Parma proudly announce the expansion of their partnership. Having successfully collaborated in the Food-Tec industry for the past eight years, the two organisations are extending their cooperation to the food and beverage sector.
In 2024, TuttoFood will be supported by Koelnmesse, the organiser behind globally renowned food fairs such as Anuga and ISM. With its extensive global sales network and international expertise, Koelnmesse, in collaboration with Fiere di Parma, aims to reinforce TuttoFood's already established position.
The Agri-Food companies market benefits from a single trade fair platform that has in its portfolio Anuga-Cologne, the world's leading event, Cibus-Parma, the most significant and iconic exhibition of Made in Italy food, and TuttoFood-Milan, which will host the trends of the global food and beverage industry.
The successful culmination of this venture is attributed to the shared vision of all shareholders and Fiere di Parma and Koelnmesse directors. Their unwavering commitment to the growth of their respective fairs in their regions has made this systematic operation possible. The Parma-Cologne-Milan alliance solidifies these cities' leadership in the food and beverage fair sector and underscores Europe's pivotal role in shaping a conscious and sustainable global food model.
At the time of the signing, Gerald Böse, CEO of Koelnmesse, shared his excitement about announcing the extension of our partnership with Fiere di Parma.
"Further expanding our involvement in the food and beverage sector is an important milestone. Italy, a crucial market for us for years, presents captivating possibilities," said Böse.
The dynamic synergy between Cibus, TuttoFood, and Koelnmesse's proficiency, as demonstrated in Anuga and ISM, fuels Koelnmesse's anticipation of shaping global trends.
"This collaboration bolsters our market presence and underscores Europe's central role in championing a sustainable food model on the global stage."
Thomas Rosolia, Managing Director at Koelnmesse S.r.l., Italy, said that this further cooperation between Fiere di Parma and Koelnmesse, already consolidated since 2016 in the joint organisation of Cibus Tec for the food technology sector, confirms the aim of both parties to create a unique business platform with an international footprint that will benefit the entire food industry.
Franco Mosconi, President of Fiere di Parma, dubbed this a forward-looking partnership.
"This is, in a nutshell, our judgement. The extended partnership with Koelnmesse from the Food-tech industry to the food and beverage sector is a milestone for the cities of Cologne, Parma, Milan, and our two countries," said Mosconi.
Mosconi continued that Germany and Italy were the two largest industrial giants in the EU, and Germany is Italy's leading trading partner. Therefore, this new agreement between the companies - Fiere di Parma - and the international market leader is part of this broader picture.
"Which we consider rich in opportunities."
The agreement signed with Koelnmesse completes the international positioning project of Fiere di Parma that began 15 years ago with the relaunch of Cibus and culminated in the strategic alliance with Fiera Milano regarding TuttoFood last April. Following this path, Fiere di Parma will be able to offer Italian and foreign food companies every year and in Italy, an excellent international trade fair platform managed and guaranteed by its team and its colleagues at Anuga and ISM.
