In North America, the mango industry has a record volume of high-quality fruit arriving in the U.S.A in 2023.
Mango volume for the past three weeks has topped the charts at 4.4 million, 5.1 million and 4.6 million boxes per week. The U.S.A National Mango Board has engaged its growers, importers, and retailers to initiate key marketing strategies to drive sales for this superfruit heading into June's National Mango Month and National Mango Day on July 22.
Traditionally, June and July are peak months for mango volume. However, the unheard-of numbers further extend the opportunity for more consumer sales.
To support the incoming mango supply, the National Mango Board has initiated key marketing campaigns like Cinco de Mango, Party with Mango, the highly successful mango Origin Stories, and adding a capability feature to its recipes through Chicory.
These programs showcase the flavour and vibrance of mango as the ultimate stone fruit and one of the most versatile superfruits heading into the warmer months.
"This large supply presents a tremendous opportunity for retailers to create colourful, large displays and showcase the availability of all mango varieties now available at local grocery stores throughout the U.S.," said Dan Spellman, director of marketing of the National Mango Board.
"Also, summer is the perfect time to grill mango or amplify your traditional summertime dishes by adding a unique flavour, whether to a refreshing beverage, savoury dinner or sweet snack."
The National Mango Board recommended retailers talk to their suppliers for specific information on availability and sizes and to their National Mango Board retail marketing consultant for more information and resources, such as mango display bins, to promote the mango.
