Waitrose recently revamped its Food To Go range, emphasising its industry-leading animal welfare standards and British-sourced ingredients. This initiative follows the successful introduction of its £5 lunchtime meal deal last August. The supermarket prioritises using higher-welfare chicken, eggs, beef, lamb, and pork in sandwiches, salads, and wraps.
Positioned as a frontrunner in animal welfare, Waitrose maintains an unwavering commitment to uncompromising standards. It extends these high welfare standards across its entire product range, including Essential Waitrose sausages and mayonnaise. Waitrose advocates for improved supermarket animal welfare information to empower consumers to make informed choices.
Jake Pickering, Senior Agriculture Manager at Waitrose & Partners, emphasised Waitrose's dedication to quality British food and animal welfare. All their fresh meat, milk, and shell eggs are sourced from British and Irish farmers, ensuring top-notch ingredients for their products.
Waitrose acknowledged the significance of transparent labelling to guide consumers' ethical choices. Waitrose has lobbied the government to strengthen animal welfare labelling standards, recognising the growing demand for higher welfare products.
Environmental Secretary Steve Barclay commended supermarkets for promoting high-welfare products and supporting British farmers. He highlighted the importance of food labelling in aiding consumers' selection of quality British produce.
In addition to these efforts, Waitrose introduced packaging innovations to enhance sustainability, including premium sandwich grab bag materials. The updated Food To Go range, featuring more options under its Good Health label, hit stores on January 31st, offering enticing choices such as Spicy Bean & Sweet Potato Wrap and Chicken Shawarma Wrap.
Waitrose's commitment to animal welfare is further underscored by its numerous Compassion in World Farming awards. All products are sourced from British farms, ensuring ample space and minimal intervention in animal-rearing processes.
