The global sweet biscuit market is expected to experience growth as brands diversify breakfast offerings and consumers seek the convenience and high nutritional value of the snack. Innovative biscuit flavours are also driving sales. The global market is currently valued at US$109 billion and is expected to reach US$192 billion by 2033, with a CAGR of 5.3 percent. The industry is seeing a slight shift towards whole grain snacks made from oats and millet for the health-conscious consumer.
Kellogg's, for example, has released two new flavours as part of the Special K range that support gut health with oat grain fibre: Dark Chocolate Curls and Mixed Berries with Blackcurrant. Nestle SA has acquired the Brazilian health lifestyle brand Puravida to extend its nutritional snacks range, and Britannia introduced the Britannia Marie Gold Jeera biscuit for the market in Tamil, India.
