Leading market research expert, Innova, released a report detailing the pandemic's massive impact on consumer behaviour, demands and drivers behind their actions. The nature of the pandemic and lockdown moved much of the world online. This therefore increased the necessity for increased digital engagement, boosting delivery service providers, and cultivating consumers to develop greater confidence at home in the kitchen as circumstances meant that making homecooked meals was an essential part of the day, as a social and creative activity for all.
Lockdowns altered consumer attitudes to convenience in food and beverage products, and the effects persisted as society reopened.
Innova’s analysts have examined these changes and what they mean for the sector now and in the future, focusing on how the COVID-19 pandemic shifted consumer behaviour and there has been a steep increase of demand for quality as an added value to convenience in home cooking, shopping and food delivery. Innova has also documented that the pandemic pushed many consumers to adopt a digital lifestyle more quickly. It has significantly changed consumer uptake of convenient meal solutions during the pandemic, which has persisted until now, transforming consumer behaviour for the foreseeable future.
