New Zealand brand ecostore shares its sales results from this year’s Singles Day in China. Ecostore have increased their sales by 20 percent which enhanced their position in the Chinese premium household cleaning and personal care market.

Approximately 340,000 units of product were sold within 24 hours on Singles Day. The best-selling products included dish liquid, hand wash and laundry detergent.

Managing director, Pablo Kraus, explained that the company’s vision is to provide safer, sustainable cleaning and personal care products to people in New Zealand and around the world. “We are the leading sustainability brand in New Zealand, and working hard to drive this in our export markets,” said Kraus. “Our continuous success in China, which is one of the most challenging markets for development and competition, demonstrates our capability and commitment to making products that are safer for families and the world.”