The Transformation Of Coles’ Big Red Hand


At a time when the cost of living is adding pressure to Australian families and their grocery budgets, Coles is making it easier than ever for customers to find great value in-store and online with its 'Great Value, Hands Down' campaign launch.

From Wednesday, 30 August, Coles stores across the country and Coles Online will bring immediate value to customers by bringing down the price of more than 500 products for at least three months. Overall, the savings across the basket of more than 500 Down Down products are an average of 19.7 percent. The new savings are on staple products customers buy weekly across breakfast, lunch, dinner, pets, cleaning and household products.

As part of the 'Great Value, Hands Down' campaign, Coles customers will be encouraged to redeem Flybuys points for money off their shop, access free Click and Collect when they spend over AU$503 and activate their personalised Coles Flybuys offers on the go, on the Coles app.

Coles CEO Leah Weckert said 'Great Value, Hands Down' not only gives customers great prices through specials and discounts but also showcases the breadth and scale of value customers can get at Coles.

"This campaign is about making it easier for our customers to find value across the store and online. We know cost-of-living continues to be the number one concern for Australians right now, so we're making our biggest investment in value for at least three years," Weckert said.

"We've spent a lot of time over the past few months listening to our customers, our team members and our suppliers because we recognise our important role in helping their budgets go further."

Coles has been focused on value in 2023, more than 12 years from when its Big Red Hand first debuted. Weckert said that Click and Collect and Flybuys offers were at a different scale back then.

"So just like Coles, the Big Red Hand has evolved and transformed well — no longer just 'Down Down', it represents 'Great Value, Hands Down'."

The price of Australia's most popular dinner ingredient mince will decrease, including more than 25 different varieties of beef, pork, and lamb mince. The famous value pack 1kg Beef 3 Star Regular Mince, which was AU$13 at the start of this year, is being reduced to AU$11 from AU$12. To complement any bolognese, the price of Cucina Matese Italian Spaghetti 500g is down 21 percent to AU$2.60 from AU$3.30.

To help customers save money on household cleaning products, Cold Power Advanced Clean Laundry Liquid 2L is slashed by 50 percent to AU$12, down from AU$24.

In addition to the 500+ Down Downs, Coles customers can continue to take advantage of thousands of specials every week on groceries and Everyday Prices on staple products shoppers need most.

A recent Coles survey of more than 4,000 Coles customers found that 90 per cent of Australians claim to have made choices and changes to reduce their grocery bills, particularly young singles and young and mature couples, who are cutting back on meats and treats, buying more frozen food, using online shopping to monitor budgets and swiping their loyalty cards to collect points to use on future shops.

Around 87 per cent of people surveyed are also actively budgeting by buying more specials, while more than 50 per cent of people are cooking more at home with an increase in batch cooking to freeze and bulking out meals.