An analysis of supermarket reviews on Trustpilot has noted the inequalities for disabled customers. A total of 750 reviews were analysed, and a survey conducted afterwards highlighted that 71 percent of disabled shoppers changed where they shop due to negative store experiences during the pandemic.
Sainsbury's retail chain was labelled the 'worst supermarket' and was subject to a quarter of all the negative comments. The UK's largest chain Asda was subject to the second most number of complaints, with 15 percent of negative reviews. Rude staff, poor customer service and problems with delivery were all issues raised by the complaints.
Not all the complaints were bad, Co-op Supermarkets recieved just one percent of reviews, followed closely by Lidl and Marks & Spencer.
In the UK, the purple pound is the spending power of disabled people and their families. It is worth £274 billion each year. A spokesperson from Scope, the disability equality charity, noted that the findings were concerning and that supermarkets need to do better to ensure accessibility for all customers.
