UK company, Kingsmill has released a new vitamin fortified bread. The bread contains seven different kinds of vitamins including B6, B1 and iron. The company claims that Vitamin Boost has 38 percent of the reference intake of calcium and folic acid, and 30 percent of consumers reference intake of iron, vitamin B6, Niacin, Thiamin and Vitamin D.
“Health is a key driver of grocery innovation, and Kingsmill 50/50 Vitamin Boost is a significant innovation in the bread category, which needs to keep meeting ever-changing population and household needs. Kingsmill 50/50 is already associated with health, and Kingsmill 50/50 Vitamin Boost helps families to up their daily vitamin and mineral intake while giving retailers the chance to leverage health benefits to drive category growth,” said Matthew Cullum, Kingsmill’s head of marketing.
The bread will become part of the company’s 50/50 bread range.