Kendu Group chose a separate stand for the newly created company, Redoit, to highlight its value proposition.
Redoit had its stand during Euroshop and was awarded as the best product by the renowned architecture magazine AIT (Architecture and Interior Design).
The sustainable model offered by Redoit encompasses the waste collection, management and recycling, making the retail sector more ethical. The company's first product, Ked.eco, generated great interest among the press and attendees.
The product, Ked.eco, is a sustainable flat keder. It’s made from recycled polyester textile and is recyclable.
Redoit aims to encourage the reuse of communication media and materials by creating a circular economy with products such as its Ked.eco. The company strives for a more sustainable and environmentally friendly retail sector. The sustainable model revolves around retail sector companies that use visual communications at points of sale, graphic materials retailers working with digital textile printing, and companies that can develop new products from raw materials. In this way, and with reverse logistics, Redoit seeks to become the leading company in packaging reuse through technological solutions that can actively reduce waste generation and configure operations.
The award highlights Redoit's work in making the retail sector more ethical through its model based on the circular economy.
