USA | For more than 125 years, JELL-O has brought colourful, jiggly fun to dessert tables across America. Now, one of the country’s most iconic food brands has entered a new era.
The brand announces the launch of JELL-O Simply, a new line featuring the delicious and colourful desserts families have loved for generations, now made with no FD&C colours or artificial sweeteners.
Made with real fruit juice and 25 percent less sugar in the ready-to-eat gelatin line, JELL-O Simply delivers the signature taste, texture and vibrant colours families know and love, with ingredients parents increasingly want.
The launch comes as consumer demand for simpler ingredients continues to redefine the food industry. Half of parents are actively avoiding artificial sweeteners, and one in three ranks total sugar as their top concern.
At the same time, consumers still crave the familiarity and joy of the brands they love. JELL-O Simply answers this call directly, with no FD&C colours or artificial sweeteners and reduced sugar in the ready-to-eat gelatin, all without compromising the colourful desserts JELL-O fans know and love.
As a permanent addition to the brand’s portfolio, JELL-O Simply is designed to help bring a new generation of families into the gelatin and pudding desserts category, particularly younger parents increasingly seeking treats made with real ingredients and less sugar.
The launch marked a major milestone in JELL-O’s broader renovation journey, in line with Kraft Heinz’s commitment to remove FD&C colours across its U.S. portfolio by the end of 2027.
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