USA | Mars has announced the appointment of Kemal Cetin as Global Chief Digital & Information Officer (CDIO) for its Snacking business, effective the 3rd of August, 2026.
Cetin will report to Andrew Clarke, Global President of Mars Snacking and sit on the Mars Snacking Leadership Team and the Mars Digital Technologies Leadership Team.
In this role, Cetin will be responsible for leading the company’s digital, data, and technology agenda to accelerate business growth.
He will drive the next phase of the organisation’s digital ambition, advancing capabilities that enhance customer and Associate experiences and unlock new opportunities for innovation across the business.
“I’m delighted to welcome Kemal to Mars Snacking. His experience leading digital transformation and helping organisations grow makes him the right leader at an important moment for our business,” said Andrew Clarke, Global President, Mars Snacking.
“As we continue bringing together the newly acquired Kellanova brands, Kemal will play a key role in helping us move faster, make better decisions and build for the future.”
A nearly 30-year industry veteran, Cetin joins Mars from FrieslandCampina, where he was Global Business and Digital Solutions Officer and member of the Executive Team.
Prior to FrieslandCampina, he was with various global FMCG companies across the U.S., U.K. and Europe, including Diageo, Coca-Cola Enterprises and Whirlpool.
Cetin has international experience and proven success in driving digital technology innovation, business agility , and transformation in global companies. He was honoured to join Mars Snacking as its new Chief Digital & Information Officer.
“Mars has a rich history of innovation and transformation to accelerate business growth,” said Cetin.
“Together, we will advance the use of digital technologies, data, analytics and AI capabilities to drive sustainable growth and create lasting value for our consumers, customers and Associates."
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