USA | The Kraft Heinz Company and The Walt Disney Company announced a landmark, long-term multi-year strategic alliance, bringing together two of the world’s most iconic companies.
The enterprise-wide alliance has spanned foodservice, media, events, and more, creating a platform for innovation and storytelling that reaches families wherever they engage with Disney and Kraft Heinz brands, both in parks, on cruises and at home.
The alliance will show up across Disney’s North American parks and resorts, Disney Cruise Line, and Disney’s studios and streaming platforms, and create opportunities involving Disney’s iconic franchises.
The collaboration has enabled Kraft Heinz and Disney to deliver new menu offerings, distinctive dining experiences and storytelling-driven offerings inspired by Disney’s unmatched portfolio of beloved stories and franchises.
Ten Kraft Heinz brands, including HEINZ, Philadelphia, Kraft Mac & Cheese, will become part of Disney moments. This includes the debut of new HEINZ condiment stations and custom-designed equipment throughout the US Disney parks. Additionally, HEINZ will delight fans at D23 with new sauces from its Sauce Vault.
The alliance also unlocked opportunities for integrated marketing campaigns, digital content, and brand-led marketing across Disney’s media platforms, creating powerful ways for families and fans to engage across meals, moments, and memories.
Inspired by Disney’s enduring cultural impact and multi-generational fandom, the alliance has advanced Kraft Heinz’s ambition to meet consumers wherever culture is happening, at the intersection of food, sports and entertainment.
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