USA | Kraft Mac & Cheese has served up a slice with its newest limited-edition flavour: Pizza.
With bold, savoury notes of garlic and classic Italian spices, Kraft captures the essence of a classic slice in every bite, bringing pizza-y goodness to its signature mac & cheese.
To celebrate the launch, fans in New York City, Chicago, and Detroit, three of the most iconic pizza capitals of the United States, can get Kraft’s newest flavour delivered just like a pizza straight to their doorstep in as little as fifteen minutes in a custom Kraft Mac & Cheese pizza delivery box.
Each delivery box not only looks like it’s straight from the neighbourhood pizza parlour, but it smells like it too, complete with that fresh-from-the-oven pizza scent wafting out.
In addition to the new flavour and custom box, fans’ delivery will include packets of red pepper flakes for any spicy pizza lovers who want to customise their Kraft Mac & Cheese.
Perhaps the best part is that Kraft is offering its new pizza delivery experience for just one dollar, inspired by the recent revival of the cult classic dollar slice..
“Pizza is such an iconic food, and we wanted to create something totally out of the (blue) box to introduce the world to our newest limited-edition flavour,” said Cheryl Barbee, Communications Director, Kraft Mac & Cheese at The Kraft Heinz Company.
“From the scented delivery box to the rapid delivery timing, red pepper flakes, and even our note to the fans, which we designed to look like a ‘guest check,’ we lean into the sensorial elements of the pizza delivery experience. We know mac & cheese and pizza fans are going to love it, and we can’t wait for them to try our newest flavour.”
Pizza and mac & cheese share more than just cheesy notes. Both are universal favourites that bring people together at the table, shape memories, and inspire people to customise each bite however they please.
Those unable to experience this special delivery can still revel in the delicious new flavour with Kraft Mac & Cheese Pizza flavour now available for purchase on shelves at retailers.
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