USA | As summer approaches and grills heat up, Lidl US has introduced Butcher's Specialty, its first-ever private-label meat line.
This curated selection builds upon Lidl’s commitment to care, value, and quality, with options like USDA Choice beef, organic beef, grass-fed beef, antibiotic-free chicken, all-natural pork, lamb and veal.
The retailer has been known for its private-label brands because of its attention to detail, and the revamped meat department is no different. Every cut has been hand-selected to ensure it meets high standards and offers unbeatable value.
"Butcher's Specialty is more than just a name; it's a promise," said Tod Seiling, Vice President of Fresh Buying at Lidl US.
"We heard our customers' need for high-quality, low-priced meat options, and we've delivered that with our curated collection. Butcher's Specialty prioritises freshness and superior cuts, all without shortcuts or additives."
Customers can fill their cart with Butcher's Specialty meats, from seasoned steaks to juicy burgers, ensuring their summer gatherings are nothing short of memorable. The carefully chosen cuts are ideal for backyard barbecues, like the standout 10-ounce steak, recognised for its exceptional grill performance.
Recognising the rising cost of meat, Lidl US has also dedicated itself to providing customers with top-tier meats at prices that cut costs for its customers.
Available at all Lidl US locations starting from the 12th of May 2025, the Butcher's Specialty private label meat line is ready just in time for grilling season.
