USA | Crystal Light, a pioneer in powdered beverages for over four decades, introduces three groundbreaking additions to its Mixology, Immunity, and Energy product lines. Alongside these innovations, Crystal Light unveils a new logo, signalling a bold refresh that positions the brand as the ultimate destination for zero-sugar, low-calorie refreshment that excites the taste buds.
The new product lines – Mixology, Immunity, and Energy – promise an elevated beverage experience with enticing cocktail-inspired flavours, immunity-boosting Zinc and Vitamin C, and revitalising caffeine to energise consumers' days.
Jeremy Kross, Associate Director of PSB Beverage Mixes at the Kraft Heinz Company, said the brand recognised consumers' evolving preferences and saw an exciting opportunity to innovate around their needs.
"With Crystal Light, consumers now have a versatile beverage option that caters to various occasions throughout the day – whether it's a morning energy boost, an afternoon refreshment, or an evening unwind," said Kross.
In addition to the new product lines, Crystal Light undergoes a dynamic rebrand, featuring a fresh logo, typography, photography, and packaging.
The vibrant graphics showcase a radiant aesthetic designed to elevate Crystal Light's presence on shelves and emphasise the quality of its ingredients. This rebrand was inspired by consumers' desire for products that offer health benefits and deliver exceptional taste.
The Crystal Light Mixology Multipack will debut at Publix in February, followed by a nationwide rollout of the Immunity and Energy product lines in 2024.
