UK | Morrisons is celebrating 125 years since its founder, William Morrison, first started the business with a month-long campaign that includes a new TV ad, £1 million being distributed to 125 charities and loyalty rewards for customers in-store and online.
A new ad launched to celebrate the milestone anniversary was aired this week, sparking feelings of nostalgia in viewers. It showed that while a lot has changed in customers' lives since 1899, their passion for Morrisons' excellent fresh food has remained.
Morrisons first opened in 1899 as a market stall selling butter and eggs in Rawson Market, Bradford. The new ad begins here before jumping through time to capture each era's fashion, hairstyle, and food choice trends.
“For 125 years, since William Morrisons founded our company, customers have enjoyed our great quality British food. A lot has evolved during that time, and we have gone from a single market stall to having our famous Market Street counters with skilled colleagues such as our butchers, fishmongers, and bakers in our stores nationwide,” said Rami Baitiéh, Morrisons CEO.
“Our commitment to offering great-tasting, affordable food for everyone has remained constant throughout. We look forward to celebrating this milestone moment and the legacy of William Morrisons and Sir Ken with our customers over the coming weeks.”
Community spirit has continued to be at the heart of Morrisons' business, and the Morrisons Foundation has launched a new million-pound charitable fund that will enhance community spaces across the UK by distributing grants to 125 charities chosen by colleagues.
Improvements will be carried out at any place or space community members use, such as a village hall, school library, scout hut, or community garden.
Community Champions, who work closely within their local area, will nominate their chosen local charity to receive the grants before a panel of Morrisons colleagues vote to select the 125 winning nominations. The winning charities will be announced in August this year.
Other anniversary celebrations during the coming month will reward customers in-store and online. The ‘Basket Bonus’ will allow loyal customers to win points, earn significant rewards, and even become a More Points Millionaire.
Customers can simply scan their Morrisons More Card or app in-store or online to see if they are in and have a chance of a ‘Basket Bonus’. This will include anything from free products to up to 5,000 extra More Points being added to their More Card account. Ten lucky customers will also become a Morrisons More Points Millionaire each week, meaning they will claim a whopping £1,000 bonus to spend in-store or online just by scanning their card.
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