UK | Morrisons has announced the appointment of Dr Mohsen Ghasempour as Chief AI Officer.
Ghasempour is an experienced technology leader, with a PHD in computer science and a proven track record of driving AI innovation at enterprise scale.
He has joined from Kingfisher, where he was Chief AI Officer, leading the team that built and scaled Kingfisher’s AI function across its European operations. Prior to that, he held senior technology roles at The Hut Group.
In this newly created role, Ghasempour will establish a central data science and AI function for Morrisons, which will take overall responsibility for Data and AI strategy, with a focus on customer growth, empowering colleagues, operational efficiency, manufacturing excellence, and commercial excellence.
“I’m excited about joining Morrisons and building the team that will help the business make effective and responsible use of AI in the years ahead, to deliver real benefits for customers and colleagues," said Ghasempour.
Ghasempour will take up his post on the 1st of October 2026 and will report to Rami Baitiéh, Morrisons CEO.
Rami Baitiéh, Morrisons CEO, said the creation of this new role reflects the commitment to ensuring Morrisons embraces the opportunities in data and AI at pace, with focus and in the right way.
"Mohsen is a recognised expert in the field with hands-on experience of unlocking the potential of technology to deliver innovative new solutions that serve customers, empower colleagues and deliver measurable business impact. I’m delighted to welcome him to Morrisons and look forward to his contribution to our growth plans.”
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