UK | Marks & Spencer has launched Paws & Pals, a new own-brand pet food range, marking M&S' entry into the pet food category and another step in the retailer's transformation into a true shopping list retailer.
Pets have become an important part of family life for millions of customers. Around 31 percent of UK households own a dog, while 25 percent own a cat, making them the most popular pets.
By expanding into pet food, the retailer has given customers another reason to choose M&S for more of their weekly essentials, while broadening its offer beyond traditional grocery categories.
Building on last year's branded reset, the transformed range introduces 13 new lines across treats, kibble and toppers under the new Paws & Pals brand.
Developed with quality and nutrition at its heart, the range features 100 percent real ingredients with high meat content, grain-free recipes, and added vitamins and minerals, creating meals and treats that pet owners can feel confident feeding their dogs.
M&S Food research indicated that 60 percent of customers have been looking more closely at what is in their pet’s food: same ingredient quality, transparency and nutritional standards in pet food as they do in the food they buy for themselves.
Paws & Pals has been designed with customers’ needs in mind, combining carefully developed recipes with the trusted quality credentials that customers associate with M&S Food.
The Paws & Pals range is available in M&S Foodhalls.
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