M&S Invests To Make British Meat More Affordable

M&S Invests To Make British Meat More Affordable

UK | M&S Food has made high-quality British meat even better value for customers with a new investment that will make selected products more affordable.

The investment will reduce the price of Diced British Beef (500g), British Lamb Mince (400g), and British Pork Sausage, making it easier for customers to choose British meat and supporting the farmers who produce it.

M&S sources only 100 percent British beef and lamb and has made this investment while maintaining the long-term partnerships that give farmers confidence to invest in their businesses and plan for the future.

The move is part of M&S' wider investment in trusted value, making more shopping list essentials affordable without compromising quality, sourcing standards, or animal welfare. Remarksable Value offers everyday staples benchmarked against competitor prices while maintaining the same market-leading M&S quality customers expect.

As British farmers face growing competition from imported meat, M&S will continue to strengthen its support for UK agriculture through long-term supplier relationships and its Plan A for Farming strategy.

M&S has long-term strategic agreements in place with key British meat suppliers, including 10-year partnerships with ABP and Dunbia. These partnerships support consistent quality, high animal welfare standards and long-term investment across British farming.

For sausages, M&S also has a long-term partnership with Cranswick, further reinforcing its commitment to British agriculture.

Alex Freudmann, Managing Director of M&S Food, said British farmers play a vital role in producing the high-quality food that customers expect, and M&S has committed to backing them long term.

The investment is part of M&S' wider strategy to make it easier for customers to do more of their weekly shop at M&S, combining trusted value with the quality, sourcing, and animal welfare standards customers expect.

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