ATLANTA | The Coca-Cola Company announced that Bela Bajaria, Netflix Inc.'s Chief Content Officer, has been elected a director.
Bajaria’s election is effective immediately, bringing the Coca-Cola board to 12 directors.
As Chief Content Officer, Bajaria will oversee all television and film for Netflix in all languages. She will manage a content budget of about $17 billion annually and report to co-CEO Ted Sarandos.
“Bela brings a wealth of experience in global business, from building and leading teams to setting strategy,” said James Quincey, Chairman and CEO of The Coca-Cola Company.
“Her deep background in media also promises to provide our board and leadership with valuable perspective as Coca-Cola continues to evolve and strengthen its marketing model.”
Bajaria has been instrumental in programming award-winning films and series and spearheaded Netflix's expansion into live programming.
As Chief Content Officer, she forged a groundbreaking, long-term partnership with World Wrestling Entertainment, ensuring that its flagship weekly program, “Raw,” was made available to Netflix members worldwide. She secured rights to NFL Christmas Day games for Netflix for the next three years, marking another significant milestone.
Bajaria served as head of Global TV for Netflix, leading English and local-language scripted and unscripted series around the world, such as “Squid Game,” “Stranger Things,” “Wednesday,” “Bridgerton,” “La Casa de Papel” and “Cobra Kai.”
Before Netflix, Bajaria held senior roles at CBS Entertainment and NBCUniversal. At CBS, she served as Senior Vice President and led the company's cable studio. At NBCUniversal, She was President of Universal Television, where she helped revive the major television studio that had been shuttered years before.
Bajaria, 53, was named one of Time’s 100 Most Influential People of 2022 and was on Fortune’s Powerful Women list for the last five years, among many other honours.
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