USA | Amazon has announced the launch of Amazon Grocery, a new private label brand featuring more than 1,000 high-quality food items rated four stars or above.
The extensive selection includes everything from milk and olive oil to fresh produce, meat and seafood, with most products priced under USD 5, offering exceptional value to customers. The new private label brand unites Amazon's customer favourite Amazon Fresh and Happy Belly brands into one cohesive grocery essentials collection.
"With Amazon Grocery, we're simplifying how customers discover and shop our extensive private label food selection while maintaining the quality and value our customers expect and deserve," said Jason Buechel, Vice President of Amazon Worldwide Grocery Stores and Chief Executive Officer at Whole Foods Market.
"During a time when consumers are particularly price-conscious, Amazon Grocery delivers more than 1,000 quality grocery items across all categories that don't compromise on quality or taste – from fresh food items to crave-worthy snacks and pantry essentials – all at low, competitive prices that help customers stretch their grocery budgets further."
Amazon's private-label brands continue to gain momentum, with customers purchasing 15 percent more private-brand products in 2024 compared to the previous year across Amazon online, Whole Foods Market, and Amazon Fresh.
Building on this success, the assortment spans fresh produce, dairy, meat, seafood, versatile pantry staples and baking essentials, crave-worthy snacks, and refreshing beverages, with most items rated four stars or higher from thousands of satisfied customers.
The line includes customer favourites like the Amazon Grocery Cage-Free Large White Eggs, Caesar Salad with Chicken, Everything Pre-Sliced Bagels, Golden Pure Honey, Shredded Parmesan Cheese, Ground Beef, Oven Roasted Turkey Breast, Russet Potatoes, Cut and Peeled Baby Carrots, Jasmine Long Grain Rice, and bite-sized Brownies at prices that deliver unmatched value.
To celebrate the launch of Amazon Grocery, Amazon also introduced a variety of new items, including fresh bakery cinnamon rolls with decadent icing and refrigerated pizza dough, allowing customers to create high-quality creations at home.
In the coming months, customers can expect even more variety, including new frozen pasta meals, pie fillings, granola, and sliced loaf cakes, as well as expanded selections of deli meats, canned beans, and frozen vegetables.
The new packaging features a modern, clean and distinctive design with bold, easy-to-read typography to enhance shopping ease and quickly identify high-quality, budget-friendly options.
With sustainability in mind, the new packaging reduces plastic usage, as seen in the packaging for apples, which now uses 50 percent less plastic than previous product packaging. The new packaging also emphasises transparency with clear nutrition information and simple ingredient callouts, ensuring customers can make informed health decisions.
Amazon Grocery complements the company's comprehensive private label portfolio, which includes budget-friendly essentials from Amazon Saver and natural and organic items from 365 by Whole Foods Market, designed to provide customers the best value across every price point for a wide range of grocery products.
Amazon Grocery products are available now online at Amazon Fresh and in stores.
