USA | PepsiCo has taken a step to lower the price on many of its most loved snacks by up to nearly 15 percent.
This includes iconic favourites like Lay’s, Doritos, Cheetos, Tostitos and more, that have been bringing joy to families for decades.
The new suggested retail prices begin rolling out in the United States this week. Because retailers ultimately set their own prices, shoppers may see even greater savings depending on the store.
The change comes as households gear up for one of the year’s biggest snacking occasions, spanning everything from winter gatherings to the upcoming Big Game, a moment when value matters just as much as flavour.
“We’ve spent the past year listening closely to consumers, and they’ve told us they’re feeling the strain,” said Rachel Ferdinando, CEO, PepsiCo Foods U.S.
“Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can. Because people shouldn’t have to choose between great taste and staying within their budget.”
Shoppers will begin seeing new, lower suggested retail prices across shelves on brands like Lay’s, Doritos, Cheetos, Tostitos, and more. The snacks themselves remain the same, the flavours and quality people count on, complemented by ongoing recipe and packaging updates shaped directly by consumer feedback.
“Reducing prices on many consumers’ favourite snacks is an important action. We’ll continue taking steps that keep our most loved brands within reach, while maintaining the same quality and same taste that consumers love."
This pricing change is part of PepsiCo’s broader strategy to increase accessibility and offer more choices for consumers.
Alongside the new suggested retail prices, the company will continue to refine its portfolio, from thoughtful recipe enhancements, such as removing artificial flavours and colours from Lay’s and Tostitos, to packaging updates aligned with evolving consumer preferences.
“Lowering prices is one step, an important one, in our commitment to deliver for consumers and strengthen our brands for the future,” added Ferdinando.
“We’ll continue listening, learning, and taking action to keep our consumers at the centre of everything we do.”
Whether households are gearing up for the Super Bowl, relaxing at home, or grabbing a snack after a long day, this shift has aimed to bring a little relief and a lot of joy.
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