UK | Waitrose has partnered with Piccolo to bring customers the first bone broth made for children over three.
The new organic beef bone broth has been specially developed for children, helping parents add natural protein and flavour to everyday family meals, without the high salt levels often found in adult versions.
Bone broth has become increasingly popular with adults, and now Piccolo has brought it to younger family members for the very first time, launching exclusively in Waitrose.
Piccolo’s new Organic Beef Bone Broth has joined the brand’s growing cooking range, designed to help families cook with real ingredients from scratch (ish), just faster.
"The bone broth trend is certainly not going anywhere, and we're excited to see the offering extend into kids' nutrition," said Sarah Mayall, Buyer at Waitrose.
"Nutrient-dense and an easily digestible source of protein and collagen, it is increasingly popular with parents looking for wholesome food options for children.”
Naturally rich in protein and containing collagen, Piccolo Organic Beef Bone Broth contains:
- 2.9g protein per 100ml
- 1.3g collagen per 100ml
Protein contributes to the normal growth and maintenance of bone in children, making it an important part of a balanced diet during childhood. Slow-cooked for flavour and ready to use straight from the pack, the broth helps parents quickly add extra nourishment to dishes little ones already know and love.
Whether stirred through pasta sauces, added to soups and stews, poured into purées or used as a base for homemade recipes, the broth has been designed to fit seamlessly into everyday family cooking. It can also be served warm as a savoury drink.
For parents navigating picky-eating phases, the broth can also be used as a simple “secret ingredient” stirred into familiar favourites, especially when getting extra variety into meals can feel more challenging.
“Parents are increasingly looking for easy ways to cook nourishing meals at home, but the bone broths currently available are designed for adults and can contain high levels of added salt,” said Cat Gazzoli, Founder of Piccolo.
“We created this product specifically for little ones because we saw a real gap in the market for a child-friendly bone broth made with organic ingredients and designed for real family life. It’s about helping parents cook smarter by adding flavour, protein and goodness into everyday meals in a way that feels easy and achievable.”
The launch comes as more families look for practical ways to prepare home-cooked meals using recognisable, high-quality ingredients without spending hours in the kitchen.
Explore the baby feature in the latest issue of Supermarket News here
