Fresh Food Market is part of the well-established and longstanding Al Mansour Holding Group, aiming to place consumer satisfaction first. Founders of highly acclaimed supermarket chains Metro Markets and Kheir Zaman, Al Mansour Holding Group are integral players and part of developing concept food retailing in Egypt.
The Cairo store is designed to provide the highest level of consumer satisfaction earned through service excellence throughout their shopping experience. This means a selection of food and fresh counters, several seating areas, and checkout zones with personalised packing services. The store layout is revolved around consumer satisfaction.
The overall design concept is unique in its approach, wherein it follows current fashion and luxury trends to appeal to young and wealthy consumer groups. Its minimalist approach inside contrasts highly with the rich and generous use of colour outside.
The key highlights of Schweitzer’s design of this store are its dichroic foil and flooring, which reflects sunlight in various colours. An exceptional quality is that the foil shines in different colours that reflect in and out of the market, creating a changing, dynamic atmosphere depending on the solar radiation and time of day.
The dichroic flooring also inspired visual merchandising throughout the store, where colours and shapes were taken from the colour spectrum created by the foil and placed throughout the store. Each food section has been assigned its colour with accessories and various decorative features that can be changed in colour.
Both store entrances to the shopping space have Palladian flooring crafted from Egyptian marble, creating an eye-catching patchwork. The work and craftsmanship required to achieve these effects was extensive.
The Fresh Food Market also has flexible counters in its fresh and gastronomy departments, which can be adapted from service to self-service. It provides ease, flexibility, and the ability to quickly and efficiently create a pop-up island to cater to trends, seasons, and events.
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