USA | Just in time for the Big Game, HEINZ has cracked open a new way to enjoy America’s favourite condiment.
For decades, beer has been the MVP of watch parties, yet the Big Game is the second-largest food holiday of the year. In fact, the majority of fans tune in to watch the game from the comfort of their home, with 84 percent making their own party snacks.
Inspired by a solution the beer industry has tapped countless times to ensure fans never run dry, the HEINZ KegChup allows watch parties to never be short of the crowd-favourite condiment, because an empty ketchup bottle may be a bigger party foul than a dry keg.
With the HEINZ KegChup, fans will never have to worry about running dry, just tap, pour and enjoy crowd-favourite snacks all game long.
“On game day, fans unleash their unbridled passion for their teams, and their love for HEINZ ketchup is no exception, making it a must-have for every watch party spread,” said Jamie Mack, Associate Director of Brand Communications for HEINZ U.S.
“That’s why we’re kicking it up a notch with the HEINZ KegChup – the ultimate game-day companion that gives people the freedom to dip responsibly, with our unmistakably rich sauce flowing all four quarters long.”
For more than 150 years, HEINZ has gone all in to deliver unparalleled quality for its devoted fans, inspiring generations of loyal enthusiasts who unapologetically love the unmistakably rich taste of HEINZ ketchup.
Standing 19.5 inches tall with an easy-to-dispense spigot that lets fans measure ketchup with their hearts, the HEINZ KegChup holds 114 ounces of the brand’s signature sauce, enough to fuel even the most epic game-day gatherings.
After teasing the concept on Instagram last fall and sparking nearly a million views and thousands of fan interactions to make the keg a reality, fans can join the list for exclusive order access to this limited-edition offering, set to launch at the start of the 2026 football season.
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