AUSTRALIA | Pringles returns for its fourth consecutive year as an official Movember partner, bringing its iconic Mo campaign to Victoria.
To kick off Movember and encourage open conversations about men’s mental health, shoppers and local community members are invited to visit the pop-up outside Ritchies IGA Rowville, Wellington Shopping Centre for complimentary facial shaves, interactive games, and exclusive Pringles giveaways.
From 10 am to 2 pm, the public can experience a range of interactive activities at the special Movember pop-up activation:
- Complimentary Shave Downs: Two professional barbers from Uncle Gino’s barber shop will be on-site offering clean shaves to help VIC men start their Movember growing journey on a clean slate.
- Interactive Games: Attendees can play ‘Pin the Mo on Mr P’ to win prizes and snap photos with the iconic Mr P mascot.
- Exclusive Merch: Take home limited-edition merchandise including Pringles x Movember bucket hats, emoji stickers, and temporary moustache tattoos.
- Sales Promo: Buy any 134g Pringles pack in-store, then bring your receipt to the Pringles x Movember Pop-Up to claim a free can of Pringles.
Now in its sixth year globally and fourth year locally, the Pringles x Movember partnership has driven 400K online Mo Conversations. The 2026 focus centres on driving meaningful action for men’s mental health by fostering genuine community connections and guiding Australians toward life-saving conversations through the digital Mo Conversations tool.
Ana Laskova, Mars Snacking Salty Snacks Portfolio Director, said that reaching out to a mate shouldn't feel intimidating, but taking that first step can often be the hardest part.
“As we enter our fourth year alongside Movember, Pringles is focused on turning everyday moments into opportunities for genuine connection. We are incredibly proud of our continued partnership with Movember to champion such a vital cause,” said Laskova.
“Bringing this year’s activation to Rowville gives us a direct way to engage with the local community in a relaxed, fun environment - whether that’s through a free shave, selfies with Mr P, or grabbing a quick salty snack. Most importantly, we're using our footprint to direct people straight to the digital Mo Conversations tool, empowering shoppers with practical skills to check in on the men in their lives.”
The Shave Down provides a fun, interactive way for locals to connect, break down barriers around important conversations, and show their support for the cause.
The Rowville event brings the neighbourhood together in a relaxed setting, giving shoppers a comfortable space to talk openly about mental health and rally behind the Movember movement.
More global news here
