EUROPE | Nestlé Purina Petcare Europe has relaunched and expanded its popular Gourmet Perle range to meet increasing demand for premium wet cat food, a key growth platform for Nestlé in the pet food category.
Today's cat owners are paying closer attention to what goes on their pet's plate, from the quality of ingredients to how recipes are made, and increasingly value higher-quality options.
With around 108 million pet cats across Europe, the category continues to offer significant growth opportunities, particularly in wet food, which caters to 'feline foodies' who enjoy variety and refined textures.
In this context, premium wet cat food is among the fastest-growing categories globally, with around + six percent value growth, highlighting strong demand for more elevated, high-quality feeding experiences.
Gourmet Perle brings together a collection of daily recipes, formulated with care, to deliver consistent quality and delectable, complete and balanced recipes. Each recipe reflects the attention to detail that goes into the range, from carefully selected ingredients to textures and presentations that make everyday feeding moments special.
The relaunched Gourmet Perle range is available now in stores across Europe in almost 30 markets, including France, Italy, Germany and the UK. It features a refreshed look designed to stand out on the shelf and make it easier for cat owners to explore the range.
As part of the relaunch, Purina has also introduced Gourmet Perle Ocean Flakes, a new, rich-in-fish range inspired by the delicate flakes of human cuisine. This distinctive flaky texture brings a new way for cats to enjoy recipes rich in fish, offering visible, delicate pieces designed to appeal to cats.
As part of Nestlé's renewed commitment to strong marketing support behind its key brands, the relaunch has been brought to life through a new 'Shine Like a Pearl' campaign.
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