The significant growth in plant-based diets across Malaysia has pushed brands to create new dairy-free innovations.
An increase in allergies and adherence to vegan and vegetarian diets have been pivotal in the increase of plant-based consumers in Malaysia.
“Many consumers are highly conscious of the relationship between diet and health and are becoming increasingly motivated to take care of their health,” said Meenakshi Haran, lead consumer analyst at GlobalData.
“Increased health consciousness and lifestyle changes, coupled with awareness about the benefits associated with maintaining overall health, have led to significant changes in consumer behaviour towards healthy food consumption in recent years.”
When a selected group of Malaysians was asked about plant-based alternatives, 59 percent responded that they considered them healthier alternatives.
Paul Savuriar, senior business development manager at GlobalData, highlighted the role of consumer awareness in driving the trend, emphasising their active involvement in making better purchasing decisions.
“Consumers understand that ethics represents the first step in leading a sustainable life and that food and drinks often represent the first area through which they can control their environmental impact,” said Savuriar.
“Plant-based alternatives are regarded as more environmentally friendly and sustainable by 46 percent of Malaysian consumers.”
Brands have recognised this evolving consumer desire to discover innovative and unique dairy alternatives, with 41 percent of Malaysians claiming to consume these products up to six times a week.
To meet this new demand, Nestlé introduced a GOODNESS range of almond and oat milk that appeals to the evolving preferences of Malaysian consumers.
“Consumers are increasingly gravitating towards beverages tailored to their preferences, motivating more brands to introduce plant-based options to expand growth opportunities,” concluded Savuriar.
The desire for targeted food and drinks was affirmed by 64 percent of Malaysian respondents, who stated they were often influenced by how well a product is tailored to their needs.
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