CHICAGO | RXBAR’s new packaging now has AR motivational messages from stretches to training tips.
The RXBAR packaging, with its list of simple ingredients and "No B.S.", now comes with another perk: motivation.
For the first time ever, RXBAR has harnessed the power of augmented reality (AR) to bring the virtual and real worlds together in the No B.S. Motivator experience. This immersive experience turns the bars into pocket-sized motivators that inspire to embrace a no-BS mentality.
"An RXBAR protein bar in your pocket or gym bag is the best way to stay fueled to reach your wellness goals without any B.S.," said Eileen Flaherty, Director of Brand Marketing, RXBAR.
"Now, for the next month, with new bar scanning technology and help from Matt James, our fans can get an extra boost of motivation and support when they pick up our bars."
With Matt James, a multi-marathon runner and former bachelor, RXBAR has introduced the AR tool to help you face the challenges that keep you from achieving your wellness goals with James’ tested training techniques.
Customers can access a series of free motivational messages from James as he appears as a mini 3D hologram.
"When I teamed up with RXBAR to create the No B.S. Motivator AR experience, I reflected on my go-to strategies for resisting life's B.S. and keeping myself accountable throughout my wellness journey," said Matt James.
"We had a lot of fun bringing this experience to life and it is my hope that these personal techniques can inspire others to find confidence, energy, and balance throughout their day."
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